Building
human-centred
technology

Mixing traditional development tools with AI-intelligence to create new services, tools and products

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Who We Are

30+
years experience
BAFTA nominated
1000+
NHS patients helped

Importantsmallthings has an experienced senior team with over 30 years experience of building cutting-edge human-centred digital solutions. From building/launching PlayStation Online across Europe to creating the first VR medical device in the UK, helping 1000's of NHS patients.

We are happy to play in web, mobile or immersive (VR/AR) and have become medtech pioneers mixing creative and tech to create impactful uses of VR. We pride ourselves on seeing beyond the hype and delivering solutions that make a difference.

#tech4good

Project: Melody VR

Melody VR uses VR to reduce anxiety. It does this by uniquely mixing the power of music, AI and VR. This is part of a research project with Cardiff Uni and UMG with results being published in the coming months.

Melody VR Logo Screen

The opportunity


Whether mobile, web or XR we believe in a pragmatic approach of combining traditional development tools with artificial intelligence to create new and exciting content marketing solutions, PR, or products and services.

It's an exciting time, with opportunities that are unlocking in real-time. From new training solutions to intelligent apps, our proven design approach will uncover your problem, and define the right solution.

Project: Tata Steel UK, AR architecture

Tata Steel UK wanted to create a wow moment whilst being able to bring their plan for a new furnace alive. We created viewable 3D models that overlayed the live locations creating a unique experience.

Tata Logo Screen

Our Services

AI Services

AI-intelligent services, products, campaigns and prototypes

We make stunning, intelligent solutions that deliver a difference

VR Services

Virtual Reality or Mix Reality experiences and training solutions

We craft new types of content that utilise new mediums to the full

Creative Tech Consultancy

Creative Tech consultancy and senior team workshops

We can unpick the possible from the impossible with a no nonsense approach

Start Your Project

Project: Memory Wall

Working with Swansea University we have developed a mobile app that uses AI to help capture and explore nostalgic memories using Dr. Christopher's research to deliver a therapy that can be used by early-stage dementia patients. The team have also just completed the prestigious LaunchPad accelerator run by the Alzheimer's Society.

Memory Wall Logo Screen

Nice things people have said

"The app is beyond what I had hoped for. I can't wait to start testing with patients to see the impact it can unlock"

Dr. Gary Christopher, Swansea University, Healthy Ageing & Dementia Care

"Kev and Arron have that annoying ability to generate such intuitive and useful applications that you can’t help but wonder why no-one made them before"

Emma Foster, Knowso

"When we think about the increasing number of people experiencing poor mental health and the pressures on mental health services in the UK and globally, there is a need for innovative solutions that can work at scale... VR Melody is a unique opportunity to research how UMG popular artists and their music can help reduce symptoms of anxiety and build resilience.."

Dr Kim Smallman, Cardiff University

"The power of music in relation to mental health is well documented. This new collaborative study which combines UMG's music catalogue and virtual reality unlocks a new avenue in the treatment of anxiety, and we hope will make a real difference to people's lives."

James Healy, SVP, Digital Strategy and Business Development, Universal Music Group

"Working with Important Small Things has been fantastic. The VR/MR apps they have built for us allows us to share a clear, immersive view of the new £1.25 billion Electric Arc Furnace and surrounding infrastructure well in advance of construction becoming visible. It is proving absolutely invaluable for showcasing our plans with customers, suppliers, politicians and the press."

Tim Rutter, Tata Steel UK

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