Who We Are

30+
years experience
BAFTA nominated
1000+
NHS patients helped

Importantsmallthings has an experienced senior team with over 30 years experience of building cutting-edge human-centred digital solutions. From building/launching PlayStation Online across Europe to creating the first VR medical device in the UK, helping 1000's of NHS patients.

We are medtech pioneers mixing creative and the latest tech to create impactful uses of immersive technologies. We have a structured approach to marketing and product development that ensures we deliver cost-effective solutions that make a difference.

Project: Melody VR

Melody VR uses VR to reduce anxiety. It does this by uniquely mixing the power of music, AI and VR. This is part of a research project with Cardiff Uni and UMG with results being published in the coming months.

Melody VR Logo Screen

The opportunity


We are excited to be working with a group of companies, organisations and charities that are making change in the world.

We are a new breed of intelligence agency. We primarily help small to mid-sized organisations punch above their weight, using intelligent tools to create marking and product solutions. We have deep experience in health, wellbeing and chronic conditions and working with brands with a purpose.

Want to do more with less? - let's chat.

Project: Tata Steel UK, AR architecture

Tata Steel UK wanted to create a wow moment whilst being able to bring their plan for a new furnace alive. We created viewable 3D models that overlayed the live locations creating a unique experience.

Tata Logo Screen

Our Services

AI Marketing

Marketing with purpose

We help shape and design marketing campaign and product innovations allowing organisation to punch above their weight.

Stunning, AI driven solutions that deliver a difference.

VR Services

Experiences that change lives

We craft new types of content and experiences that utilise VR, AR and XR.

Creating spaces to inhabit not things to watch.

Creative Tech Consultancy

Actionable, meaningful strategy

We can unpick the possible from the impossible with a no nonsense approach.

In a fast moving world we can help find clarity.

Start Your Project

Project: Empathy Training

VR has a unique ability to let others see the world from someone else's perspective. We have created experiences that have given Prison Officers empathy towards prisoners and Clinician's insight into how a patient might feel during Tracheostomy Emergency, importantly showing how small changes make a massive difference.

Unlike traditional learning methods, VR allow individuals to directly experience best practices, resulting in long-lasting learning and transformative changes.

Empathy Training Images

Project: Memory Wall

Working with Swansea University we have developed a mobile app that uses AI to help capture and explore nostalgic memories using Dr. Christopher's research to deliver a therapy that can be used by early-stage dementia patients. The team have also just completed the prestigious LaunchPad accelerator run by the Alzheimer's Society.

Memory Wall Logo Screen

Nice things people have said

"The app is beyond what I had hoped for. I can't wait to start testing with patients to see the impact it can unlock"

Dr. Gary Christopher, Swansea University, Healthy Ageing & Dementia Care

"Kev and Arron have that annoying ability to generate such intuitive and useful applications that you can’t help but wonder why no-one made them before"

Emma Foster, Knowso

"When we think about the increasing number of people experiencing poor mental health and the pressures on mental health services in the UK and globally, there is a need for innovative solutions that can work at scale... VR Melody is a unique opportunity to research how UMG popular artists and their music can help reduce symptoms of anxiety and build resilience.."

Dr Kim Smallman, Cardiff University

"The power of music in relation to mental health is well documented. This new collaborative study which combines UMG's music catalogue and virtual reality unlocks a new avenue in the treatment of anxiety, and we hope will make a real difference to people's lives."

James Healy, SVP, Digital Strategy and Business Development, Universal Music Group

"Working with Important Small Things has been fantastic. The VR/MR apps they have built for us allows us to share a clear, immersive view of the new £1.25 billion Electric Arc Furnace and surrounding infrastructure well in advance of construction becoming visible. It is proving absolutely invaluable for showcasing our plans with customers, suppliers, politicians and the press."

Tim Rutter, Tata Steel UK

Get In Touch

(Don't be shy!)

R&D experiments

We made a thing… It's one of a few projects bubbling away in the background (the others we can't talk about just yet 👀). The idea was simple: mash together AI with our usual dev tools and see what happens. Out popped this little prototype — a conversational idea generator you can drop straight into a website.

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Click the lightbulb at the bottom right to open the AI chat widget.


The point wasn't to build a finished product, more to explore how AI can be embedded in fun/useful ways — in this case, sparking conversations and opening up lead gen. It's short, it's scrappy, but it works. We could add a ton more features, but as a proof-of-concept it does the job. Have a play, and let us know what you reckon.

Building human-centred technology

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